Industry Leader for Telco, Media & Entertainment, IBM
Ali is a seasoned media, entertainment and telecommunications professional with over 20 years experience. Ali started her career at M&C Saatchi, representing the Agency at the Institute of Practitioners in Advertising at 22.
Subsequently, Ali joined ntl and led the development of the UK's first digital TV advertising proposition. Ali then took on responsibility for commercial development across ntl's mobile, online and TV platforms, which included driving ecommerce, digital advertising and search revenues. One of Ali's career highlights was the deal she struck with Google to provide search results across ntl's online and tv platforms, before any other partner in Europe.
With the merger of ntl:Telewest and Virgin.net; the consolidated entity re-branded to Virgin Media, where Ali led the integration of 3 of the UK's biggest websites and was responsible for the cultural transformation of the newly amalgamated interactive teams.
Before taking a career break, Ali was made the youngest female Director in Virgin Media, with P&L responsibility for Virgin's increasingly multi-screen digital entertainment offering. Ali managed the award winning Virgin Media Player and leveraged her relationships with major digital players like Facebook and Ebay to bring their applications onto the Tivo set top box.
Ali started with IBM in January last year, and is focusing on bringing IBM's transformative technology to the media, telco and entertainment industry. Ali is a keen tennis player and a qualified Myers Briggs Practitioner, with 2 daughters.